A lot of marketers find themselves in the conundrum of trying to figure out if they need to embark on a video advertising campaign – or even wondering why they are doing it. It's simple! If you're not using video as part of your marketing campaign, then be ready to be left behind.
In the course of this blog, we'll be discussing the reasons why you need video advertising.
YOUR CUSTOMERS ARE WATCHING A LOT OF VIDEOS
Statistics have shown that your target audience is watching more videos, which is the main reason why you should start it now. Studies have also shown that one-third of shoppers will purchase a product after viewing a video ad.
You convert more sales with video ads: The biggest name when it comes to online marketplace industries like Amazon, eBay, etc., reports that adding a video ad to your product description has a unique way of increasing your competitive advantage and converting visitors to customers.
PEOPLE SHARE VIDEOS MORE
After viewing an interesting and valuable video ad, costumers tend to share it with their followers on their social media platform. This can create video ads exposure exponentially.
VIDEO IS AN EXCELLENT FORMAT FOR INFORMING AND EDUCATING
The fact that videos incorporate visual elements and audio, as well as other elements that appeal to multiple senses, perform perfectly well as educational tools. Video ads are most effective when used to product demonstration or as a How-To guide, as viewers can see how certain things work or learn a new skill.
SEARCH ENGINES LOVE VIDEO
Search engine companies place a higher priority on video content when changing or making tweaks to their algorithm that deals with page ranking. Posting videos on blogs, sharing on social media, and embedding them on your website increase the chances of your product getting in front of your target audience.
A VIDEO CONVEYS HUGE AMOUNTS OF INFORMATION IN A SHORT TIME
With video ads, you can say more in a shorter period, as compared to text. When it comes to a more engaging advertising medium, it's no news that videos top the list. It can convey a lot of information by both showing a telling at once.
VIDEO TELLS YOUR STORY BETTER THAN OTHER FORMATS.
The emotional impact of using a video ad is clear. You establish a more solid relationship when you're telling a story to your client, you connect with their emotion and then to your product and service.
ANALYTICS ARE TELLING
Major video sites like YouTube and Facebook add features that enable you to see how good your content is performing. You view your youtube likes, youtube views, the share, the interactions, the clicks and this can help you make future campaign plans, which makes your content more effective at reaching your target audience.
If these advantages of video advertising don't motivate you to get on board, here's one more big reason to do it: Your competition is distributing videos and capturing the attention of your potential customers. Now, you no longer have to wonder if you should bring video into your marketing fold.